Yakult Probiotic Drink
Rebrand

Yakult Probiotic Drink
Rebrand

Role: Package Design

Conceptual rebranding of Yakult, Student Project.

 

The brand mark was softened to a rounded sans serif font. The smiley face logo incorporated into the letter 'u' is comprised of individual shapes to represent the "good" bacteria. The 5-pack was redesigned as a carrying case with handle. The bottle shape was slightly simplified but still retains its iconic single serving size.