Yakult Probiotic Drink

Rebrand

Yakult Probiotic Drink

Rebrand

Detail: Student project

Role: Package Design, Branding

This is a conceptual rebranding for Yakult. The brand mark was softened to a rounded sans serif font with the logo incorporated into the letter 'u'. The smiley face logo is comprised of individual shapes to represent the "good" bacteria. Palette: red is a nod to the product origin of Japan and pink alludes to the sweet taste. The 5-pack was redesigned as a carrying case with handle. The bottle shape was slightly simplified to give it an updated, modern feel but still retain its overall iconic size.

@ MOLLY HA