Client: Arlene Guerra, VoeWE Founder
Role: Branding, Art Direction
Brand identity for an up and coming gender-fluid lifestyle and makeup brand, VoeWE, for the Gen Z demographic. The logotype, VoeWE, denotes the word WE in capital letters to show a sense of unity--the brand message. The type is both bold and playful in a neutral color palette to represent that makeup is for everyone.