Prismacolor Package Design

This is a concept package design of Prismacolor® Verithin Colored

Pencils introduced as a kit for beginning artists to Draw People. The

exterior box was designed to be clean and minimal to highlight the colors

visible throughthe die cuts. Each interior box features a range of hues for

skin, lips, and eyes. They have matching die cuts as the exterior to provide

the consumer with a tactile and visual experience of the colors inside.

This is a concept package design of Prismacolor® Verithin Colored

Pencils introduced as a kit for beginning artists to Draw People. The

exterior box was designed to be clean and minimal to highlight the colors

visible throughthe die cuts. Each interior box features a range of hues for

skin, lips, and eyes. They have matching die cuts as the exterior to provide

the consumer with a tactile and visual experience of the colors inside.

Detail: Student project

Role: Package Design, Graphic Design

The brand identity for an up and coming gender-fluid lifestyle and makeup brand.

The logotype, VoeWE, denotes the word WE in capital letters to show a sense of

unity -- what the brand stands for. The type was utilized to be both bold and playful. The neutral color palette represents the energy of the company that makeup is for everyone and is displayed in various ways with the company's mantras.

The brand identity for an up and coming gender-fluid lifestyle and makeup brand.

The logotype, VoeWE, denotes the word WE in capital letters to show a sense of

unity -- what the brand stands for. The type was utilized to be both bold and playful. The neutral color palette represents the energy of the company that makeup is for everyone and is displayed in various ways with the company's mantras.

The brand identity for an up and coming gender-fluid lifestyle and makeup brand.

The logotype, VoeWE, denotes the word WE in capital letters to show a sense of

unity -- what the brand stands for. The type was utilized to be both bold and playful. The neutral color palette represents the energy of the company that makeup is for everyone and is displayed in various ways with the company's mantras.

VoeWE

Brand Identity

VoeWE

Brand Identity

Poster Archive

VoeWE Identity

The brand identity for an up and coming gender-fluid lifestyle and makeup brand, VoeWE, for

the Gen Z demographic. The logotype, VoeWE, denotes the word WE in capital letters to show

a sense of unity--what the brand stands for. The type was utilized to be both bold and playful.

The neutral color palette represents the energy of the company that makeup is for everyone.

Client: Arlene Guerra, VoeWE Founder

Role: Branding, Art Direction

The brand identity for an up and coming gender-fluid lifestyle and makeup brand.

The logotype, VoeWE, denotes the word WE in capital letters to show a sense of

unity -- what the brand stands for. The type was utilized to be both bold and playful. The neutral color palette represents the energy of the company that makeup is for everyone and is displayed in various ways with the company's mantras.

The brand identity for an up and coming gender-fluid lifestyle and makeup brand.

The logotype, VoeWE, denotes the word WE in capital letters to show a sense of

unity -- what the brand stands for. The type was utilized to be both bold and playful. The neutral color palette represents the energy of the company that makeup is for everyone and is displayed in various ways with the company's mantras.

Client: Arlene Guerra, VoeWE Founder

Role: Branding, Art Direction

VoeWE Identity

VoeWE

Brand Identity

Client: Arlene Guerra, VoeWE Founder

Role: Branding, Art Direction

Brand identity for an up and coming gender-fluid lifestyle and makeup brand, VoeWE, for the Gen Z demographic. The logotype, VoeWE, denotes the word WE in capital letters to show a sense of unity--the brand message. The type is both bold and playful in a neutral color palette to represent that makeup is for everyone.