VoeWE Identity

VoeWE

Brand Identity

Client: Arlene Guerra, VoeWE Founder

Role: Branding, Art Direction

Brand identity for an up and coming gender-fluid lifestyle and makeup brand, VoeWE, for the Gen Z demographic. The logotype denotes the word WE in capital letters to show a sense of unity - the brand message. The type is both bold and playful in a neutral color palette to represent that makeup is for everyone.