This is a concept package design of Prismacolor® Verithin Colored
Pencils introduced as a kit for beginning artists to Draw People. The
exterior box was designed to be clean and minimal to highlight the colors
visible throughthe die cuts. Each interior box features a range of hues for
skin, lips, and eyes. They have matching die cuts as the exterior to provide
the consumer with a tactile and visual experience of the colors inside.
This is a concept package design of Prismacolor® Verithin Colored
Pencils introduced as a kit for beginning artists to Draw People. The
exterior box was designed to be clean and minimal to highlight the colors
visible throughthe die cuts. Each interior box features a range of hues for
skin, lips, and eyes. They have matching die cuts as the exterior to provide
the consumer with a tactile and visual experience of the colors inside.
Detail: Student project
Detail: Student project
Role: Package Design, Graphic Design
Role: Package Design, Graphic Design
The brand identity for an up and coming gender-fluid lifestyle and makeup brand.
The logotype, VoeWE, denotes the word WE in capital letters to show a sense of
unity -- what the brand stands for. The type was utilized to be both bold and playful. The neutral color palette represents the energy of the company that makeup is for everyone and is displayed in various ways with the company's mantras.
The brand identity for an up and coming gender-fluid lifestyle and makeup brand.
The logotype, VoeWE, denotes the word WE in capital letters to show a sense of
unity -- what the brand stands for. The type was utilized to be both bold and playful. The neutral color palette represents the energy of the company that makeup is for everyone and is displayed in various ways with the company's mantras.
The brand identity for an up and coming gender-fluid lifestyle and makeup brand.
The logotype, VoeWE, denotes the word WE in capital letters to show a sense of
unity -- what the brand stands for. The type was utilized to be both bold and playful. The neutral color palette represents the energy of the company that makeup is for everyone and is displayed in various ways with the company's mantras.
The brand identity for an up and coming gender-fluid lifestyle and makeup brand, VoeWE, for
the Gen Z demographic. The logotype, VoeWE, denotes the word WE in capital letters to show
a sense of unity--what the brand stands for. The type was utilized to be both bold and playful.
The neutral color palette represents the energy of the company that makeup is for everyone.
Client: Arlene Guerra, VoeWE Founder
Role: Branding, Art Direction
The brand identity for an up and coming gender-fluid lifestyle and makeup brand.
The logotype, VoeWE, denotes the word WE in capital letters to show a sense of
unity -- what the brand stands for. The type was utilized to be both bold and playful. The neutral color palette represents the energy of the company that makeup is for everyone and is displayed in various ways with the company's mantras.
The brand identity for an up and coming gender-fluid lifestyle and makeup brand.
The logotype, VoeWE, denotes the word WE in capital letters to show a sense of
unity -- what the brand stands for. The type was utilized to be both bold and playful. The neutral color palette represents the energy of the company that makeup is for everyone and is displayed in various ways with the company's mantras.
Client: Arlene Guerra, VoeWE Founder
Client: Arlene Guerra, VoeWE Founder
Role: Branding, Art Direction
Role: Branding, Art Direction
Role: Editorial, Graphic Design
LIGHT was a student project to design an original set of books. This set celebrates three renowned artists and their use of light as a medium. The covers, which include die cuts and panels made of color film plastic, are reworkings of the artists' own installations. Inside, the spreads are also recreations of pieces using typography and shapes with a neon color palette.
